I get asked a lot what I do. There are a lot of ways to answer that question. Most people expect a running list of my services and capabilities. I could tell them about how I do everything from logos to websites, however, I often like to answer in a different way:
“I do good work for good people.”
What does that mean?
I do good work
What kind of work? The kind of work that takes the quality of your business or organization and shows it to the rest of the world. I capture the exceptional nature of your business or organization. I take your brand to the next level. I use everything from print materials to the web to make sure that your message and what you do gets to the right people. I’m in the idea business—I take intangible things and help to deliver them in a tangible way. My job is to make you look good.
How do I do it? I work hard. I grew up with a father who owns his own business. I watched and learned what makes a hard worker. I don’t cut corners. I don’t take the easy way out and I do it with a smile on my face, because I love what I do. The verse that says “Whatever you do, work at it with all your heart, as working for the Lord, not for men.” (Colossians 3:23) has been written over the years on my notebooks, my lacrosse stick, and my heart.
For good people
I love to work with hard-working people. I love to work with other people who love what they do. I love to work with small businesses, local businesses, non-profits, and everything in-between. I love to work with people who are passionate, like Steve Johnson at Compete Academy, who pours himself into training young athletes. I love to work with people who give back, like The Boys & Girls Clubs of Monmouth County. I love to work with people who don’t compromise, like Blister Gear, who make unbiased reviews of outdoor gear instead of just hyping brands that pay them to.
I love to make the caliber of your visual brand match the visual caliber of who you are and what you do. I believe good people deserve nothing less than the best work. I find many businesses and organizations, especially non-profits undervalue their visual branding which holds them back from showing the world their greatness. I’ve had countless opportunities over the past few years to make the communications for The Boys & Girls Clubs of Monmouth County shine, from little everyday e-blasts and infographics to all the materials for their major fundraiser, “The Most Unusual Evening.” I pride myself in helping to make them look like the excellent and well-run organization they are.
What I do is more than a list of my services and capabilities, it is who I am and the way that I do what I do.
What is your mantra? Why do you do what you do?
Are you a good person looking for good work? Get in touch. Let’s talk.