Freixenet Wickedly Unexpected Halloween Campaign


I had the opportunity to help create an integrated Halloween campiagn released by Freixenet. The bubbly cava’s usual tagline is “Wonderfully Unexpected”. We decdided to give it a twist for the holiday and make the theme “Wickedly Unexpected”. I designed a point of sales piece, digital pieces, and out-of-home pieces that were featured in San Francisco and New York City, as well as helped conceptualize and design a parade float for the New York Village Halloween Parade. The OOH pieces were strategically placed along the parade’s route in the month leading up to the event. I spun many a spider web for this campaign to hold the clever and “Wickedly Unexpected” headlines.

Credits Creative Directors: Mike Draper & Dawn Morris Copywriter:Mike Irvine Illustrators: Kat Mecca (witch & skeleton)