Habitat for Humanity Trenton Gala Branding 2016
Custom Illustration & Design Elevates Event Branding Somewhere Over the Rainbow
Habitat for Humanity of Trenton needed to elevate their event branding for their annual “Wizard of Oz” themed gala, “There’s No Place Like Home.” No flying monkeys were necessary—just a unique design and custom illustration that they could call their own. Ding dong the clip art was finally dead. I clicked my heels together three times and out came this fun and simple design. Seen in the silhouette of Glinda’s crown is the real magic that Habitat makes happen. You see the progress on a home as well as the tools used along the way. The typography and screen print texture gave the piece a rustic but playful feel. I also had the opportunity to lay out their ad journal and create custom infographics showing the good work they do and their journey to get to where they are today 30 years down the yellow brick road.