Red Bank Eye Rebrand
Red Bank Eye Doctor Rebrands to Encourage Patients to Come & See the Difference
Red Bank Eye provides unmatched quality & care to its patients in Red Bank, New Jersey and they wanted their target audience to see that difference throughout all of their branding and marketing materials. The practice is owned and operated by a female doctor and run alongside two other female doctors. We wanted the Red Bank Eye rebrand to capture the feminine touch that their office brings. The rebrand was spurred by the expansion of their practice to include a dry eye center and children’s center. I had the privilege to collaborate with Collective Boom to bring the main website and dry eye site to life. Included in this rebrand was the opportunity to create print materials to market the Dry Eye Center to doctors and patients alike. We wanted the centers under the main brand to each have their own look and feel while fitting together as one. The Dry Eye Center seeks to have a soothing feel that conveys the relief patients will find there. I’ve also been able to help them build a consistent look and feel with their social media profiles. The Children’s Center materials and site are yet to come. I’m excited to continue work to demonstrate the quality of their brand and I hope that you might consider seeing the Red Bank Eye difference for yourself.