Segura Viudas Point-of-Sales Campaign
Segura Viudas wanted to target the lovers of the outdoors in this point-of-sales piece that was realeased in the winter. We decided to harness the majesty of the Northern Lights, something that requires adventuring into the wild and great outdoors to witness. I designed the largest portion of the piece to look as if the Northern Lights were contained within the emerald green Segura Viudas bottle. I composited images to create the mystical scene of a daring explorer encountering the elusive natural phenomenon.
Credits Creative Director: Dawn Morris, Copywriter: Mike Irvine