Thrive Veterinary Wellness Center

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A Unique & Approachable Logo for a Veterinary Wellness Center

I had the privilege of getting to craft a logo for the lovely ladies of the holistic veterinary wellness center, Thrive in Little Silver, New Jersey. They were looking for a logo design that reflected their holistic approach to veterinary medicine that had an apothecary feel. They also wanted to be approachable by a variety of clients—reflecting their alternative techniques but also having credibility as a medical establishment. I played with some of the positive and negative space in this logo to bring the concept to life—sneaking in a collar for the crossbar of the “H” and knocking a leaf out of the “V.” I also created an alternate version of the logo with a delicate frame that was modeled after old apothecary design with veterinary touches, like the paw print and the horseshoes. The client and I are both pleased with where we landed and I wish them the best of luck as they lead the local animals to “Thrive.”

Client: Thrive Veterinary Wellness Center